Home Staging 101



    Have you ever watched HGTV and wondered how every home always looks perfectly put together? The answer to this is www.


    Home staging goes beyond just cleaning and decorating your home. Staging is adding decor, arranging furniture, and prepping your home to look perfect for listing photos, showing appointments, and open houses. When a home is staged, potential buyers see exactly where furniture should go and how each room is laid out. When a home is not staged, potential buyers are only focusing on the visible issues the home may have.


    Not only does staging make your home look like an HGTV dream or like it belongs on Pottery Barn’s homepage, but it can actually speed up the sale of your property.





    So now that you know how important staging is, what’s next? Do you hire a stager? Do you do it yourself? Will your real estate agent help?

    It depends. Every option has its benefits, and some require more time or more money.


    DIY Staging

    If you’re looking for a more cost-effective option, it may be best to stage your home yourself.

    First, you’ll want to start with cleaning, decluttering, and depersonalizing. This is a great excuse to finally get around to that annual cleaning from earlier in the year that you’ve put off. Each room should only have what is absolutely necessary. Throw out anything you don’t need or keep things tucked away in a bin during open houses and showings. You’ll also want to remove any personal photos or decor around your home, including anything religious or political. The less personal your home is, the more a potential buyer will imagine themselves living in your space.

    Once everything is clean, you’ll want to start staging the important rooms first. The kitchen, living room, and master bedroom are what sell your home. Focus on these rooms and then you can work your way through the additional living spaces. There are plenty of inspiration photos for current trends online, but here are a few tips to get you started:

    1. Be creative with color

    Choose colors that are close together in the same family to add a cohesive splash without going overboard. Use color in your decor pieces including artwork, throw blankets, pillows, and accent furniture to portray a put-together look.



    2. Apply fresh paint

    This is one of the cheapest ways to get the most bang for your buck. Choose a fresh neutral color that goes with everything rather than an intense one. Instead, use decor and furniture to bring color into your home. A bright green might totally be your style but could be off-putting to potential buyers. Additionally, lighter neutral colors may also help your home appear larger.


    3. Rearrange Furniture

    Move your furniture around to create a layout that flows. Design experts recommend to “float your furniture” which basically means pulling your pieces off the walls and into the center of the room which will create easy traffic flow and the illusion of more space.


    4. Lighting is everything

    Open the blinds and use your home’s natural lighting to your advantage. If you don’t have an abundance of natural light or you have outdated fixtures, it may be time to update them. Replace old light switches, outlets, and hardware to give a room a new look (and more light).


    5. Don’t hide your flaws

    Last but not least, don’t use staging to cover up problems. You can always downplay an off-centered window with staging, but if there are bigger problems that you’re covering up, they will eventually be exposed. The inspection phase or furniture removal could reveal those hidden issues during closing.




    Hire a Professional Stager

    If you do have more money to spend or don’t know anything when it comes to home decor, it’s probably best to hire a professional. Selling your home is an emotional process so viewing your home objectively when staging can be a difficult task.

    As you already know, staging your home can help speed up the sale and potentially get you higher offers. If you outweigh the costs with the benefits, you’ll find hiring a professional won’t be as expensive as you think. The average cost for the initial design consultation with a stager can be between $300 and $600. The average cost per month per staged room can be between $500 and $600. It’s important to know that some professionals require a contract of 3 months minimum even if you sell your home within a few days. Most times you can work with the decor and artwork you already have, but if your home is completely empty, this can start to add up quickly.

    To save some money when working with a professional stager you can opt to hire them for just the important rooms – the kitchen, living room, and master bedroom. If your walls need fresh paint, you can save money here by painting them yourself. You can also gather tips and advice during an initial consultation but still decide to conquer some of these tasks yourself.


    Compass Concierge

    If DIY staging seems like too much work or hiring a professional stager is out of your budget there is a third option – Compass Concierge.

    Compass Concierge is a program that is offered exclusively through Compass agents that will front the cost of home improvement services with no interest or fees – ever. The services are paid for through escrow when your home sells.

    How it works

    1. You and your agent work together to decide which services can increase your home’s value the most and set an estimated budget for the work.
    2. When you’re ready to start, your Compass agent will be by your side as you engage vendors and commission work.
    3. Once the transformation is complete, your home will go on the market.
    4. You’ll pay for the services when one of the following happens — your home sells, you terminate your listing agreement with Compass, or 12 months pass from your Concierge start date.



    What do real estate agents do?

    All agents are different. Some offer staging services, some offer advice, some refer you to a trusted professional or company, and some don’t offer any resources for www. If an experienced real estate agent has your success in mind, they will offer honest feedback when it comes to home staging advisement.



    If you’re selling your home soon, staging is something you need to consider.

    Depending on the current state of your home, some of these options may be better suited for you. Ask a trusted friend for their thoughts on which path you should take. And just remember, we’re here to help too.

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